The chief characteristics of the international typographic style are designs that include minimal graphics and a focus on typography, sans-serif typefaces, black and white photography, and grid based layouts. The use of sans serif typography (especially the Helvetica, Univers and Akzidenz Grotesk typefaces) was to have a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Other characteristics include text set in narrow columns with a rigid left-hand margin and unjustified right (or flush left, rag right). Many of the early international typographic style works featured typography as a primary design element. Keen attention to detail, precision, craft skills, system of education and technical training, a high standard of printing as well as a clear refined and inventive lettering and typography laid out the foundation for this movement.
Helvetica
Univers
Video - Helvetica Period.
