Influence/Impact
During the post world war II era, Internationalism grew once again increasing trade among many different nations. The speed of communication was turning the world into a global village during which the Influence of the International Type Style, or the Swiss Style, was allowed to disseminate throughout the world.
One of the biggest reasons for the adaption of the International Type Style was an increasing need for communicative clarity in multilingual formats with elementary pictographs and glyphs to enable people from around the world to comprehend signs and information. The International Type Style fulfilled these needs and thus it spread around the world.
One place that it had a major impact on was in America. Starting during the 1950’s with Rudolph DeHarak. Deharak began his career in Los Angeles in 1946, he then moved to New York 4 years later to form his own design studio in 1952. Deharak was a strong advocate of communicative clarity and visual order, which were qualities he recognized in the International Type Style. He then adapted attributes of the movement such as grid structures and asymmetrical balance.
The International Type Style also played a role in the American University. In the 1950’s the Michigan Institute of Technology established a graphic design program and based it on a commitment to the grid and sans-serif typography. They used designed letterforms and manipulated words as vehicles to express content, sometimes forming solutions from typography only.
The Influence of the International Type Style played a major role in the influence of how information is designed and can still be seen today in the rigid grid systems and systematical use of typography of our newspapers, books, magazines, posters, and even on the Internet.
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Posted By KellyVillalobos to International Typographic Style at 10/08/2011 05:56:00 PM
